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Bojangles

Bojangles

Produced AT ep+CO

As a part of EP+Co’s in-house studio, we created monthly social content based on the latest trends, current events, and Bojangles’s tongue-in-cheek humor.


Social

For summertime, we helped launch the exclusive Mountain Dew x Bojangles Southern Shock flavor.

For Mother’s Day, we created a wood-engraved bath caddy to show that
Bo Time = Mom Time. I designed the lockup and worked with our in-house
team to build the caddy and the shoot.

On National Buttermilk Biscuit Day, we stacked up all the potential add-ons between Bojangles’s made-from-scratch biscuits.

 

We had fun with trending memes for special moments like May the 4th for Star Wars Day and promoting menu items.

We created short videos for a special collaboration with the nonprofit Folds of Honor with a special camo-themed Big Bo Box. For every Camo Big Bo Box sold, Bojangles donated $1 towards educational scholarships for families of fallen or wounded soldiers.

We used the iconic Bojangles chicken animation to tease the annoucement.

We delivered a Camo Big Bo Box as special cargo.

We created short Where’s Waldo-esque animations where users had to spot the Camo Big Bo Box.