mrs meyer's thumbnail.png

Mrs. Meyer's

 MRS. MEYER’S

Winner of Merit Award for CMYK Magazine’s Top New Creatives Showcase 2019

Mrs. Meyer’s was created by a mother who believed cleaning products should be made with wholesome, honest ingredients.
In fact, Mrs. Meyer’s is so honest about their products that they list on their website every ingredient and why they use it.
There’s never been a company this honest because there’s never been one with nothing to hide.

 
 
 
 
 
 

SAMPLE WIPE

With nothing to hide, Mrs. Meyer’s wants to you try the cleaning power of their products immediately and see it for yourself. Just add water and wipe.

 
 

TV

So honest that there’s no need for a full commercial to explain why Mrs. Meyer’s ingredients are good for you and your home.


PACKAGING

Glass packaging shows there’s nothing to hide. New hangtags show every ingredient in the bottle as well as why it’s used.

 
 

EXPERIENTIAL STORE: The Garden

Bring your reusable glass bottles to The Garden, a experiential store where you can create your own mixtures of Mrs. Meyer’s cleaning products with ingredients you recognize. No need for a lab.


POINT OF SALE

See what it’s made of firsthand.

 
 

SOCIAL: #Floorfie Challenge

Mrs. Meyer’s cleans so well with healthy ingredients, you could take a selfie on your floor, AKA a #Floorfie. Influencers show off the power of Mrs. Meyer’s and the comfort of natural ingredients by taking their own #Floorfie.

 
 

Copywriter + clean guy: Josh Perry