Gravity
Gravity
VCU Brandcenter
There’s nothing worse than lying awake at night because you can’t stop thinking about that one embarrassing thing you said in middle school. The Gravity weighted blanket simulates the feeling of being hugged, relieving anxiety and racing minds. It puts you to sleep before your mind decides otherwise.
I concepted, art directed and designed all the assets.
I concepted and designed the ads showing the feeling of racing thoughts easing into blissful sleep, while the text flows to mimic your eyes closing as you relax. The first and last heading are tied together with the anxious feelings fading away in between.
OOH
In places where you might be thinking a little too much, we created ads that tie into places you would fall asleep, like the Subway or an airport.
Gravity Emergency Relief Truck
Gravity will partner with the 5 busiest airports in the country (Chicago-O’Hare, Atlanta, Denver, LAX, Dallas-Forth Worth) when a huge storm hits, providing blankets for tired, stranded passengers.
Aloft Hotel Partnership
Travel anxiety is real, and it’s hard to sleep somewhere that isn’t home. Aloft Hotels will provide Gravity weighted blankets in each room for guests to try, along with a weighted eye mask and other amenities to help ease their tired minds.
Packaging
Social
We have all stayed up scrolling through social media in the hopes of finally getting tired enough to fall asleep. Gravity is there to help.
ASMR Parody
Some people find ASMR to be soothing. Any sounds can be soothing when you have a Gravity weighted blanket.
