SYFY

VCU Brandcenter

The SYFY Channel has undergone a lot of changes in the past few years. There is a lack of consistency and unity in the brand and its programming. But if there’s one thing science fiction and fantasy fans want, it’s to belong to something bigger than themselves, with ideas and storylines that take them to another world, or perhaps even predict the future of this world.

Introducing The Watch, a multi-dimensional organization that unites and guides people to see what’s next in the world of SYFY.

I concepted, art directed and designed all the assets, including the animations using Adobe After Effects.

STUNT: Invasion of the Imagined Earths

To create buzz for the announcement of The Watch, we brought to life the breakthrough of the organization into the real world. Commuters will suddently see an animated billboard with mysterious glitches they drive by every morning…

Meanwhile, other commuters in large cities see zombies roaming public transportation.

SYFY AR App

Posters are found throughout these areas, encouraging people to download the SYFY app to receive a secret message from The Watch.

Comic Con Launch

An announcement of the The Watch at Comic Con.

Immersion Room

Comic Con attendees can immerse themselves in the messages of The Watch and see more of SYFY.

Digital

Social

Podcast

Dedicated to fan fiction and alternate universes in the Sci-Fi industry.

Merch

Show-themed Watch Box Sets designed for you as a new member of The Watch, as well as SYFY-pedia collector books with The Watch’s intel.
Join The Watch and receive a membership card, uniform, and patch.