Oui by Yoplait
Oui by Yoplait
Produced AT ep+CO
Oui French Style Yogurt is like a little piece of France in a 5 oz. glass pot. For their limited edition collection of jars inspired by French florals, we wanted to show that every spoonful is like taking a trip to Paris, the French Alps, or Provence, all from your kitchen.
Digital Video
We partnered with French Illustrator Agathe Sorlet to bring these French Florals to life. I concepted and art directed the character design, storyboarded the animations and directed sound design for digital video and social executions.
Social
On Pinterest, Facebook and Instagram, we customized each ad based on search terms to get the best reach. I concepted and directed the photoshoot with a window set created in-house. I also designed the social posts, art directed the character poses and retouched the window images, jars and flowers.
I designed a two-page print layout with copy that gives context to the French flowers on the jar designs.
